Valérie Goulévitch – Head of Marketing and
Communication at Siemens PLM Software, Gold Keystone Member of MESA International
However
goods are produced and consumed, quality is an unforgiving expectation.
Customers expect quality regardless of where a product has been manufactured
and who has been involved, so brand owners need to ensure that quality
expectations are being met and monitored by everyone in their supply chain, as
well as everyone in their supply chain’s supply chain. The magnitude of this
task has kept many an executive up at night. Quality failures all too often
become a lead story in the business and consumer press.
